Welcome
Crafting engaging social media experiences
Passionate social media professional with over 5 years of experience in agencies, client-side roles, and freelancing. Proven track record of driving social reach and engagement, developing successful social campaigns, and leading creative teams.
Projects

Strategy & Content Development
By pairing real owners with consumer personas, the “#MyMcLaren” Social campaign cranked up social reach by a whopping 134%. A thrilling ride to engagement!


UGC, Content Development, & Community Building
In high school, I launched @CanadianCarCulture and dove into the social media world. As a rookie, I steered it to over 45K followers and created a branded hashtag now boasting over 100K photos. Not too shabby for a school project, right?


Trend Monitoring & Content Development
By syncing with cultural vibes, Cadillac's social content sped up performance by 120%, unlocking a surge of engaging, viral-ready messages.


Social Strategy & Content Development
Fueled by a dynamic social strategy, I steered "The Reserve" into the fast lane of luxury car intrigue.
