Early in my career, I dived into the world of social media by creating the account @CanadianCarCulture during my high school days, before the professional world got its hands on me. With a love for all things automotive, I wanted to start a car fan page, but the market seemed flooded with typical car reposting pages.

 

Then, a lightbulb moment hit me! Why not create a hub for Canadian automotive content? I knew car enthusiasts would love to see cars they might actually spot cruising down their local streets. The account zoomed ahead, quickly gaining over 45,000 followers and more than 100,000 tagged photos with our branded hashtag.

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This adventure gave me hands-on experience in social media best practices, forging epic brand/influencer partnerships, networking like a pro, and mastering strategic community management. And though I'm not exactly a camera-loving superstar, I found myself jumping in front of it when talent was nowhere to be found—talk about stepping out of the comfort zone!