Cultural Moments performed 120% better than the average.
Cultural Moments
The Challenge
Our client aimed to transform Cadillac from a conventional auto brand into a lifestyle icon. The challenge was to reshape brand perception and increase engagement in a fresh, dynamic way.
The Solution
We infused cultural moments into Cadillac’s social strategy. By leveraging both anticipating (like the Super Bowl) and reactionary (unexpected events like the Oscars slap) moments, we crafted engaging, viral-ready content. Timing was key—anticipate for well-planned execution and react for real-time impact.
The Result
This strategic shift catapulted content performance by 120%, turning cultural moments into engagement goldmines and establishing Cadillac as a sought-after lifestyle brand.
Anticipating
Cadillac successfully leveraged the film release of "Black Panther: Wakanda Forever" creating a top-performing post successfully leveraging excitement around the premier without direct partnerships. I identified this movie in planning and briefed our creative team with ample leeway.
Reactionary
During the Rogers Communication outage, quick action led to a post that achieved 10 times the usual impressions.
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