The Challenge:

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Pfaff Automotive Partners needed to boost brand awareness, build a vibrant community, and connect with key consumer personas in Western Canada for McLaren.

 

The Solution:

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We created the "#MyMcLaren" campaign, collaborating with the sales team to handpick genuine McLaren owners for authentic storytelling. With a team of freelance creatives, we ensured all content aligned with McLaren’s brand voice and resonated with our audience. Working closely with the owners, we fine-tuned the content to match our marketing objectives.

 

The Result:

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The campaign achieved remarkable success! Social media reach soared by 134%, followers increased by 17%, and McLaren of North America recognized the initiative with additional funding. It was a significant win for authentic storytelling and strategic engagement.