Targetpark aimed to introduce “The Reserve,” the most secure auto storage facility in Canada, located in downtown Toronto. Starting from zero, the aim was to create a strong social media presence and brand identity to appeal to luxury car owners and enthusiasts. The focus was on their unique value: unmatched security, convenience, prime location, and exceptional service.

Comprehensive market research identified target demographics and competitors. An effective social media strategy was crafted using platform-specific content to attract local residents needing secure parking. Brand positioning highlighted exclusivity and superior service. I hired skilled freelancers to execute the strategy.

The launch of The Reserve’s social media presence significantly boosted brand awareness and client inquiries, achieving impressive engagement and surpassing initial KPIs. This project underscored the importance of aligning content with brand identity to effectively reach the target audience.